Career Coaching is a “Two-Way Street”

By Ford R. Myers
President, Career Potential, LLC

People who are seriously considering engaging the services of a Career Coach usually ask many questions about what the advisor “will do or should do” in order to make the coaching relationship work for the client. This is certainly reasonable and understandable. However, there are also several “prerequisites” or standards that the client must meet for the engagement to produce optimum results. Unfortunately, these criteria are rarely discussed during the up-front “contracting phase” between Coach and client.

In my opinion, there are at least six behaviors and attitudes which clients need to embrace to help make coaching engagements successful:

  1. Treat the coaching relationship as a real priority in your life (fully-invested; not an “afterthought,” obligation or distraction)
  2. Be coachable (open-minded, trusting, non-defensive, willing to go a bit outside of your comfort zone, flexible, committed to the process, etc.)
  3. Show-up for appointments (in-person, via phone, on Skype, etc.)
  4. Do your “homework” promptly (written exercises, reading, research, etc.)
  5. Be 100% honest with your Coach (candid, vulnerable, “real,” sincere, direct, unguarded, etc.)
  6. Hold to your commitments and be “self-accountable” (with the support and structure of your Coach)

In my work as an Executive Career Coach, I make it clear (either explicitly or implicitly) to prospective clients that ‘this is a two-way street.” Of course, I commit 100% to doing my part to the best of my ability. But the client also has a vital role to play in the coaching relationship, with important commitments and responsibilities (listed above).

Discussing these items candidly before getting started in a new coaching engagement has proven to be a productive exercise, and it has been mutually-beneficial. The conversation “screens-out” prospective clients who are not a good fit for my programs; it empowers clients to take full responsibility for their part of the work; it sets clear expectations and eliminates incorrect assumptions; and it allows me to hold my clients accountable when they inevitably experience resistance or avoidance during the coaching process. In other words, this dialogue clears the way for clients to achieve their career goals more efficiently and productively – which makes everybody happy!

About the Author:
Ford R. Myers is an award-winning career coach and President of Career Potential, LLC. He is author of the best-seller, Get The Job You Want, Even When No One’s Hiring. Ford’s firm helps clients take charge of their careers, create the work they love, and earn what they deserve! He has held senior consulting positions at three of the nation’s largest career service firms. Ford’s articles and interviews have appeared in hundreds of magazines, newspapers, television and radio networks. He has also conducted presentations at many companies, associations and universities. Learn more at www.CareerPotential.com or contact Ford directly at 1-800-972-6588.

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