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Your “Target Company List” Builds Focus, Momentum and Productivity – Part 1 of 2

Tuesday, February 7th, 2012 | Posted in Blog

When you’re in a job search, it’s important to be crystal clear about the kinds of companies you’d like to work for. Once you have gained this clarity, you’ll want to research and identify the names of the companies that meet your search criteria. Your goal will be to “infiltrate” these companies through your network, and speak to the hiring managers (NOT the Human Resources department). Ultimately, this process will help you decide which company you want to hire as your employer!

Notice that this strategy is the opposite of what most job-seekers do – which is to look for open positions, and apply for any opportunities that seem remotely aligned with their professional background. Creating a Target Company List requires that you have “laser-focus” on the kinds of organizations you most want to join.

Start by selecting broad industry categories where your skills, experiences, and interests would be a good fit. Examples would be Healthcare, Professional Services or Consumer Products. You’ll gather as much information on the selected organizations as you can and network your way in. The sooner you target specific employers, the sooner you’ll get to meet decision makers at these firms (yes, even if they claim they’re not hiring.)

The end product will be a list of 35 to 50 company names on one page, segmented into distinct categories or industries. You should share your Target Company List at every networking meeting (along with your Professional Biography), which will help your networking partner to help you. Reviewing the document together “jogs the memory” of the other person, so he or she will give you names and contact information of people they know within your targeted companies. This means that you’ll have “warm referrals” into your targeted companies, rather than having to rely on “cold calls.”

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About Ford Myers

Career Success and Job Search Expert, Ford R. Myers

Ford R. Myers is an award-winning career coach and President of Career Potential, LLC. He is author of the best-seller, Get The Job You Want, Even When No One’s Hiring. Ford’s firm helps clients take charge of their careers, create the work they love, and earn what they deserve! He has held senior consulting positions at three of the nation’s largest career service firms. Ford’s articles have appeared in thousands of publications and web sites, and he has been interviewed on every major television and radio network. Ford has also conducted presentations at hundreds of companies, associations and universities. Learn more at

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