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Feature Article:
The Power of “Pull Marketing” in Your Job Search
By Ford R. Myers, President of Career Potential, LLC
When you’re searching for a new job, would you rather be “chasing after employers,” or would you rather have employers “chasing after you?” The answer is quite obvious — given a choice, you’d much rather have employers chasing after you! Is this some fantasy or “pipe dream?” No, the choice is yours, and you can make this experience a reality. You really can conduct your job search in such a way that employers get very interested in you and take the first step by reaching out to you.
Consider all the standard, traditional methods of marketing yourself in the job search world: sending-out resumes, applying for jobs on the internet, attending job fairs, posting your resume online, calling employers, even networking. All of these actions, collectively, fall under the heading “Push Marketing.” This is because you’re “pushing” your message to the employment world, fighting for attention and hoping that someone will take notice. Even if you do make contact, you’ll still have to “convince” the employer of your worthiness.
You’re Invited – Two Career Success Events – March 2015
Event #1 – Wednesday, March 25, 2015
Topic: What’s So Amazing About Networking?!
Time: 6:30pm to 9:00pm Location: Bartley Hall, Villanova University, Villanova, PA Cost: $20.00
Are you serious about your job search? Would you like to gain more contacts, more information meetings and more interviews? The key to a successful job search is the ability to network and form relationships with new people. Networking is a vital life skill and critical for those in job transition. You will leave this presentation with a good understanding of networking, and with the opportunity to dramatically expand your networking efforts!
Time: 9:00am to 11:30am Location: Radnor Financial Center, Radnor, PA Cost: $25.00
This is a practical seminar that is designed to provide tangible solutions, with “real world” case studies and examples. We will examine the specific tools you need and how to create them – not just to land the next job – but to master the search process and maximize your long-term career potential. Don’t miss this unique and helpful workshop!
Did you know that Career Potential, LLC has its own YouTube channel? Check it out, and watch all our TV interviews and educational presentations online. It’s FREE, and you’ll learn quite a lot by watching. Just visit: http://www.youtube.com/user/careerpotential and access all the video segments. Below is one of them for you to enjoy.
[quote cite=”S. Poglinco Senior Program Management and Project Leadership Executive” class=”cite-long”]This is going to be a seminal year for me, and so much of that is due to the hard and thorough work we have done together. I look forward to continuing to work with you this year in new and different ways — all in alignment with my professional and personal goals. You are the rock star career coach of the century![/quote]
Get Hired Fast
Best-selling career book shows you how to ... "Get The Job You Want, Even When No One's Hiring." Career expert, Ford Myers, maps the new world of job search and reveals a bold, new approach to career success!
Are you a senior executive or accomplished professional who is serious about achieving your career potential? Have you been considering getting help with your job search or career management? If the answers to these questions are both "YES," then you’re invited to participate in a free "Career Breakthrough Session."
This complimentary phone consultation is 100% focused on your career questions, issues, challenges and concerns. It’s also a great way to determine if career coaching would be right for you. There’s no fee or obligation, and no "sales pitch." Click below to see if you qualify for this powerful initial consultation!