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Feature Article:
Sales 101 in Job Interviews
By Ford R. Myers,
President of Career Potential, LLC
When I conduct seminars on interviewing, I make several important points right at the outset, including:
- The interviewer doesn’t care that you’re unemployed or underemployed, and your needs are not of particular concern to her.
- The interviewer (like most other people), is primarily concerned about her own needs and problems.
- The interviewer is looking for someone who can offer solutions and make her job easier.
- The interviewer doesn’t need more applicants. She’s looking for experts and thought leaders to make her department or company more successful.
Seminar attendees and clients sometimes say that “I’m being too harsh” when I stress these facts – but I don’t think so. What I’m trying to do is inject a shot of “reality” into their interviewing experience. The “bottom line” is that the interview is not about you; it’s about the interviewer and her company! I know that, unless candidates can flip their attitude and behavior to focus on the interviewer’s needs, they won’t stand-out or be selected for the job. It’s “Sales 101.” Ask the customer what she wants and then provide it! Understand that your “customer” in this case is the interviewer.
You’re Invited – Career Success Seminar – June 27, 2016
Date – Monday, June 27, 2016
Topic: Accomplishment Stories: Your Most Powerful Tool to Get the Job Offer
Time: 10:00am to 12:30pm
Location: Radnor Financial Center, Radnor, PA
Investment: $25.00
Remember a time when you heard a friend or colleague tell a memorable story? You can probably still recall some of the details about that story long after it was shared. Good storytelling creates a vivid picture and a positive response in the listener’s mind. Utilizing stories to enhance your job search is a skill that is often overlooked. Yet, without powerful accomplishment stories to tell prospective employers, you have almost nothing to “sell.” When you can effectively tie your accomplishment stories directly to the employer’s needs and problems, you will likely get a job offer!
Connect with Ford on LinkedIn
For those who have been asking, LinkedIn is the social media platform I engage in most and spend the most time on. If you would like to connect with me on LinkedIn, click here and send me a brief invitation. Be sure to mention that you are a subscriber to “Your Career Advocate” (this e-newsletter), so I’ll accept your invitation quickly.
I post regular articles on LinkedIn and offer a lot of other value there. One of my recent posts was “Performing an Internal Career Audit.” To read it, just click here.
See you on LinkedIn. Thank You!
Career Potential’s YouTube Channel
Did you know that Career Potential, LLC has its own YouTube channel? Check it out, and watch all our TV interviews and educational presentations online. It’s FREE, and you’ll learn quite a lot by watching. Just visit: http://www.youtube.com/user/careerpotential and access all the video segments. Below is one of them for you to enjoy.
What Clients Are Saying About Career Potential
[quote cite=”T. Sawa, Attorney” class=”cite-long”]It was an eye-opening experience to rediscover my value in the job market through my Accomplishment Stories exercise. I understand how important this step of identifying my value is, because without believing in my value, I have nothing to sell. Now I have value to sell![/quote]
To see other “rave reviews,” click here.
Get Hired Fast
Best-selling career book shows you how to ... "Get The Job You Want, Even When No One's Hiring." Career expert, Ford Myers, maps the new world of job search and reveals a bold, new approach to career success!
Career Breakthrough Session
Are you a senior executive or accomplished professional who is serious about achieving your career potential? Have you been considering getting help with your job search or career management? If the answers to these questions are both "YES," then you’re invited to participate in a free "Career Breakthrough Session."
This complimentary phone consultation is 100% focused on your career questions, issues, challenges and concerns. It’s also a great way to determine if career coaching would be right for you. There’s no fee or obligation, and no "sales pitch." Click below to see if you qualify for this powerful initial consultation!