13 Good Reasons Why You Need a Printed Interview Presentation

By Eric P. Kramer
Senior Consultant, Career Potential, LLC

“Men trust their ears less than their eyes.”
– Herodotus, Greek Historian

In our executive career coaching practice, we teach clients how to develop and use a tool called an “Interview Presentation.” It serves many important purposes, most of which are outlined below. Perhaps the real power of the Interview Presentation is that it clearly ties the candidate’s experience, strengths and results directly to the company’s needs, problems and challenges. This, of course, leads to many more job offers!

The Interview Presentation enables you to prepare for your interview and gives you a structure to powerfully guide (not control) the interview. There is no other interview tool or strategy you can use that has the same interview-winning impact. A printed presentation works extremely well in the interview in many ways, including the following:

  • It communicates that you are well-prepared and highly-motivated for the interview.
  • It clearly differentiates you from other candidates.
  • It shows your ability to compile and communicate pertinent information in focused, succinct manner.
  • It demonstrates the important job-related behaviors of presenting information and responding to questions.
  • It contains the information the employer needs to know to make an informed hiring decision.
  • It visually increases the hiring manger’s retention.
  • It reduces the hiring manager’s FUD level (fear, uncertainty and doubt), and makes it easier for her to hire you.
  • It serves as a powerful leave-behind that the interviewer can refer to as she begins to compare candidates.

In addition, according to David Peoples, author of “Presentations Plus” (Wiley, 1992), using visual aids results in:

  • The audience being 43 percent more likely to be persuaded.
  • The presenter covering the same material in 25 to 40 percent less time.
  • The listener’s learning improving up to 200 percent.
  • Retention improving by at least 38 percent.
  • The presenter being perceived as more professional, persuasive, credible, and interesting – and better prepared.

You may be asking, “Why should the presentation be in printed form and not in digital form?” The main reason is because using a laptop or projecting a presentation interferes with eye contact and rapport during an interview. Each bullet point in your presentation should be very brief – no more than 170 characters – and quickly read. The goal is to introduce a topic, speak to it, initiate a conversation, and not have the interviewer distracted by reading the information. Also, even in today’s “electronic age,” there is still something about having a printed and bound document that communicates credibility and professionalism.

Here is an actual success story:

Jane was applying for a senior management position at a healthcare company, and she spent a great deal of time developing an Interview Presentation. She had practiced giving her presentation in three mock interviews and had “blown away” all three of her “practice interviewers.” However, during her actual interviews, Jane didn’t see an opening to use her presentation – until the last interview of the last round with the CEO of the company.

Halfway through her interview, the CEO asked Jane, “So, what is your 90-day plan?” Jane smiled and responded, “I don’t have a 90-day plan, but I do have a 30-day and a 60-day plan. May I share them with you?” She took her Interview Presentation out of her portfolio, gave the CEO a copy, and initiated a conversation about her 30- and 60-day strategic action plans. The CEO was impressed and asked Jane to take him through the rest of her Interview Presentation, which Jane was happy to do. After the full presentation, the CEO gave Jane a job offer!

In summary, we have seen many of our clients get more – and much better – job offers as a direct result of using the Interview Presentation. It is very likely that you could improve your interview outcomes as well by using this powerful career tool.

For more information about the Interview Presentation, contact Career Potential today.

About the Author:
Ford R. Myers is an award-winning career coach and President of Career Potential, LLC. He is author of the best-seller, Get The Job You Want, Even When No One’s Hiring. Ford’s firm helps clients take charge of their careers, create the work they love, and earn what they deserve! He has held senior consulting positions at three of the nation’s largest career service firms. Ford’s articles and interviews have appeared in hundreds of magazines, newspapers, television and radio networks. He has also conducted presentations at many companies, associations and universities. Learn more at www.CareerPotential.com or contact Ford directly at 1-800-972-6588.

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